UFI, The Global Association of the Exhibition Industry

International Fair Poster Competition 2010

This unique art-of-the-fair event has been organized by International Fair Plovdiv since 1997, and since 2003 UFI, the Global Association of the Exhibition Industry, has also taken part in its organization.

Messe Frankfurt, Germany, and Messe Frankfurt France SAS, France, are the Grand Award winners in the 14th International Trade Fair Poster Competition.

The jury of the 14th International Fair Poster Competition has announced the 2010 winners for this one-of-a-kind design graphic arts competition. Organized by UFI, the Global Association of the Exhibition Industry, and International Fair Plovdiv (Bulgaria), this unique forum recognizes contemporary poster art, which supports the international exhibition industry. A total of 136 posters from 17 countries were submitted in two categories: a) generic promotion posters supporting the exhibition industry and b) posters promoting a specific exhibition event.

The international jury of exhibition industry professionals and graphic designers assessed the 136 posters. Selections were based on the originality of the design concept, successful interpretation of the exhibition topic and clear presentation of the marketing message and exhibition's technical details.

The poster presented by Messe Frankfurt (Germany) and designed by Scholtysik Niederberger Kraft AG (SNK), Germany, was unanimously chosen as the Grand Award winner based on its ability to graphically support the exhibition as a strong marketing medium. Messe Frankfurt France SAS (France) was awarded the Grand Award for its design supporting a specific exhibition for its poster created by Philippe Ughetto for the Paris based TexWorld clothing and textiles exhibition. Lili Eigl, Jury Chair and UFI Communications Manager, applauded the overall quality and creativity of these fair art entries. “Each year we’re seeing an increased synergy between the posters’ graphic design elements and the marketing messages which they are supporting.”

All of the awarded 2010 posters may be seen here

The complete list of the award-winners and runners-up follows:
CATEGORY 1 – GENERIC PROMOTION POSTER
GRAND AWARD

“ Be our guest”
Designer: Scholtysik Niederberger Kraft AG (SNK)
Photographer: Daniel Gerber Fotoproduktionen GmbH
Messe Frankfurt GmbH,
Frankfurt, Germany

RUNNER-UP FINALIST:
Forward to Your Future
Designer: Mr. Andriy Zhyrko
Euroindex Ltd.
Kiev, Ukraine

CATEGORY 2 - EXHIBITION EVENT POSTER
GRAND AWARD

TEXWORLD
Designer: Agency BelleVille, Paris
Photographer: Philippe Ughetto
Messe Frankfurt France SAS
Paris, France

RUNNER-UP FINALISTS:

Mebel 2010
The International Exhibition for Furniture, Fittings and Upholstery
Designer: Sergey Kamaev
Expocentre, ZAO
Moscow, Russia

Iran Moto Show 2008
The 8th International Exhibition of Automobile, Automotive Power and Spare Parts
Designer: Sadegh nokhbeh Zaeim
Mashad International Exhibition Co.
Mashad, Iran

Comex 2010
The 12th International Exhibition of Computer, E-Commerce, Internet and Office Machineries,
The 3rd International Exhibition of Telecommunication and Information Technology
Designer: Soroush Rauf Shabani
Mashad International Exhibition Co.
Mashad, Iran

DAMEX
Daegu International Automatic Machinery & Tools Exhibition
Designer: EXCO Exhibition Team, Mega Communication
EXCO (Daegu Exhibition & Convention Center)
Daegu, Korea

PHOTO & IMAGING 2010 “Image communication number 3. Renaissance”
The 19th Seoul International Photo and Imaging Industry Show
Designer: Ha-ryum, Chang, (Exhibition Management Team - Design Part, Coex)
Coex, World Expo Co., Ltd.
Seoul, Korea

The Grand Award winners will be presented with unique statuettes created by the sculptor Yanko Nenov. Certificates of recognition will be provided to the runners-up, their advertising agencies and designers. The Grand Awards will be presented at the 77th UFI Annual Congress to be held from 10 -13 November in Singapore.