UFI, The Global Association of the Exhibition Industry


	”UFI has developed these online ”Tools for Tough Times” to provide the global exhibition community with exhibition industry survey updates, media messages, industry expertise and customer talking points. In tough times, marketers need to turn to strategies that are easy, measurable and show a tangible ROI. Use UFI’s tools as you communicate on the value of exhibitions as cost-effective b2b solutions for these challenging times. It's obvious that in an environment such as today’s, each marketing investment must count.” John Shaw, UFI President


	These “Tools” are divided into 4 separate sections: Consult the Experts! Get the big picture from economists and exhibition industry professionals around the world. Learn how experts see the current situation – and what lies ahead. Read CEIR’s analysis of the effects of economic recessions on exhibitions. Spread the Word! Use these UFI tools to promote and support the exhibition industry. Find the right arguments to convince clients why face-to-face meetings are essential to business. Demonstrate to local authorities the vital contribution exhibitions make to the local economy. Fight for Business! Tap into industry expertise to cope with changing industry dynamics. Take on board recommendations for show organizers developed by UFI’s Istanbul CEO Think Tank. Access tools to determine and demonstrate ROI. What’s News? Learn how UFI Members and other organizations are responding. See the results of the UFI Global Economic Crisis Barometer. Find out what Members, other industry bodies and organizations around the world are doing and saying. Read the latest industry-related media releases and personal commentary. In its role serving, promoting and defending the exhibition industry worldwide, UFI has decided to make this Toolkit accessible to all visitors to the site. You are welcome to dip into these resources and use them for your own purposes. As you explore the Toolkit you will note that some elements are reserved for UFI Members only. These are exclusive UFI membership benefits and services. Click here to access "Tool Kit for Tough Times" for site Visitors Click here to access "Tool Kit for Tough Times" for UFI Members Login and Password needed!