One of UFI current priorities is to assist in the process of promoting exhibitions as marketing tools. The objective of this section of the UFI website is to share existing promotion material.
Any new material, comments or questions should be sent to
lili@ufi.org.
The term "promotion" embraces several components. It can be related to the "Economic benefits" of exhibitions:
- for the participants, visitors or exhibitors (image, contacts, education, business, etc.)
- for for the "local" environment (city, region and country): through the expenses and investments which directly benefit the exhibition industry (venue, organizers, service providers) and the "tourism related" industries (accommodation, food, transport); exhibitions also facilitate the development of local industries in the sectors related the theme of the exhibitions. More generally speaking, they contribute to the animation and the attractiveness of the territories where they are held.
It can also be related to the social and environmental benefits of the "one location" and "face to face" medium.
Each of the following examples shall be seen in that respect and the table below indicates the main characteristics of the material available.
The Power of Exhibitions
The following campaign was launched in March 2012 as part of our Diamond Sponsor campaign to be showcased in UFI publications and our media partners: Exhibition World, m+a and Trade Show Executive. For more info about the Diamond sponsorship opportunities, click here.
AEO
UFI is pleased to make use of the elements designed and produced by the British association of exhibition organizers,
AEO.
In the same way, the purpose of these elements (advertisements and booklets) is to demonstrate the completeness of the exhibition medium as a powerful marketing tool.
Click below to download the 3 booklets and to view the 13 advertisements.