"Best Ideas to Win Customers"

The Sixth UFI Marketing Trophy is awarded to Suntec Singapore Int'l Convention and Exhibition Centre. The announcement was made today at the UFI Open Summer Seminar in Helsinki, Finland. Elena Arabadjieva, Director of Marketing Services & Communications for Suntec Singapore, accepted the UFI trophy from UFI President Tom Beyer and Berislav Cizmek, UFI Marketing Committee Chairman. Semi-finalists for the 2006 competition were: CES, USA; CeBit, Hannover; Excel, London; Messe München, Munich; RAI, Amsterdam, and Suntec, Singapore. More...

Suntec Singapore's Director of Marketing Services Elena Arabadjieva, received UFI's 2006 Marketing Award from Berislav Cizmek, UFI Marketing Committee Chairman (left) and UFI President Tom Beyer (right).

Award 2005

"Best Customer Satisfaction Programme Using New Technologies"

The 5th UFI Marketing Award was presented to Messe München International for their winning entry related to the International Trade Fair for Sports Equipment and Fashion (ispo).

Messe München International's winning entry is related to their ispocard® membership programme providing added value for members since 2002 at both the summer and winter editions of the Munich ispo event and, beginning in 2005, at the ispo Shanghai and ispo Moscow events as well. More...

Among the numerous privileges, the award winner presented its programme to exhibition industry professionals during the UFI Summer Seminar 2005 on 13-15 June 2005 in Villa Erba, Lake Como, Italy.

From left to right: Vincent Gérard, Managing Director, UFI Andreas Menzel, Manager Database, Ispocard, Internet, Messe München GmbH Manfred Wutzlhofer, Chairman of the Board & CEO, Messe München GmbH Berislav Cizmek, Chairman of the UFI Marketing Committee Saskia Krieg, Assistant Database, Ispocard, Internet, Messe München GmbH

Award 2004

"Best Press & Media Relations Programme"

The fourth Marketing Award edition rewarded the most innovative and successful actions implemented by UFI member organizers and aimed at promoting exhibitions using the press and media channel.

The UFI Marketing Committee selected International fair - Plovdiv as the winner of the UFI Marketing Award 2004, for its trade exhibition VINARIA (International Exhibition of Vine-Growing and Wine-Producing). More...

Among the numerous privileges, the award winner presented its programme to exhibition industry professionals during the UFI Summer Seminar 2004 on 14-16 June 2004 in Zagreb Fair, Zagreb, Croatia.

Award Presentation

From left to right: - Mr. Berislav Cizmek, UFI Marketing Committee Chairman - Mrs. Maria Todorova, International Fair - Plovdiv Director of Communications - Mr. Ruud van Ingen, UFI President

Award 2003

"Best Programme to Increase International Participation"

The third Marketing Award edition rewarded the most innovative and successful actions implemented by UFI member organizers and aimed at gaining international exhibitors and/or visitors.

The UFI Marketing Committee selected Messe München GmbH (Munich, Germany) as the winner of the UFI Marketing Award 2003, for its trade exhibition IFAT (International Trade Fair for Environment and Waste Water and Waste Disposal: Water, Sewage, Refuse, Recycling). More...

Among the numerous privileges, the award winner presented its programme to exhibition industry professionals during the UFI-XM Summer Seminar 2003 on 11 June 2003 in Svenska Mässan, Gothenburg, Sweden. An article specifically dedicated to this UFI Marketing competition and its year’s winner has also been published in the US magazine "Tradeshow Week" (16 June 2003 issue).

Award Presentation

From left to right: - Mr. Sandy Angus, President of UFI (2001-2003) - Ms. Caroline Fehrenbach, Exhibition Manager, Messe München GmbH - Ms. Katharina Hamma, Marketing Manager, Messe München GmbH - Mr. Berislav Cizmek, Chairman of the UFI Marketing Committee - Mr. Collin Davis, Exhibition Manager, Messe München GmbH

Award 2002

"Best Visitor Winning Programme"

The second Marketing Award edition was focused on visitor-winning programmes implemented by UFI member organizers and used for UFI approved events.

This year, the Marketing Committee selected Jaarbeurs Exhibitions & Media (part of Royal Dutch Jaarbeurs, Utrecht, The Netherlands) as the winner of the UFI Marketing Award 2002, for its trade exhibition VSK 2002 (heating, sanitary engineering, air conditioning). More...


The award winner had the privilege, among others, of presenting its programme, live, to exhibition industry professionals during the "UFI-XM Summer Seminar 2002" on 2 July 2002 in Palexpo, Geneva.

Award Presentation

From left to right: - Mr. Berislav Cizmek, Chairman of the UFI Marketing Committee - Mr. Rob Chömpff, Business Unit Manager at Jaarbeurs Exhibitions & Media (Royal Dutch Jaarbeurs) - Mr. Sandy Angus, President of UFI (2001-2003)

Award 2001

"Best Visitor/Exhibitor Loyalty Programme"

The first edition of the UFI Marketing Award rewarded the "Best Visitor/Exhibitor Loyalty Programme" implemented by UFI member organizers. Due to its completeness, its creativity, and its efficiency, the loyalty programme submitted by Nuremberg International Toy Fair was selected by the Marketing Committee as the best programme, and was presented to the professionals of the exhibition industry during the 9th UFI Summer Seminar held in Bolzano/Bozen (Italy) in June 2001. More...

Award Presentation

From left to right: Mr. Gerd Bise, former Managing Director of Nuremberg International Toy Fair Mrs. Gerda Marquardt, former Secretary-General of UFI Mr. Hanspeter Meyer, former Chairman of the UFI Marketing Working Group