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International Summer University for Trade Fair Management
an event of the Institute of Trade Fair Management, University of Cologne and UFI
The 5th International Summer University for Trade Fair Management
will take place in 2011
1. Concept of the International Summer University
2. Components of the International Summer University
3. Speakers of the International Summer University 2008
4. Participants of the International Summer University (2006-2008)
5. Benefits for the participants
1. Concept of the International Summer University
Joint event of the Institute of Trade Fair Management, University of Cologne, and UFI, The Global Association of the Exhibition Industry
- International platform for education and knowledge exchange for the trade fair and exhibition industry
- One week seminar in english language
- Target group: executives & future executives
Each day‘s programme is dedicated to a specific topic, e.g.:
- Strategy
- Internationalisation
- Logistics
- Marketing
- Future Trends & Innovations
2. Components of the International Summer University
- Lectures by top executives of trade fair companies and highly acknowledged university professors
- Workshops moderated by experts to develop interaction and discussions among the participants
- Social events including dinners, an excursion and other networking activities
3. Speakers of theInternational Summer University 2008
- Dr. Rowena Arzt, UFI, Director of Business Development
- Gerald Böse, Koelnmesse GmbH, Chief Executive Officer
- Prof. Dr. Dr. h.c. Werner Delfmann, Institute of Trade Fair Management, Member of the Board
- Prof. Dr. Karen Gedenk, Institute of Trade Fair Management, Member of the Board
- Prof. Dr. Manfred Kirchgeorg, HHL -Leipzig Graduate School of Management
- Harald Kötter, FKM, Managing Director / AUMA, Director Division Public Relations
- Achim Lotzwick, IELA, Member of the Board of Management
- Associate Prof. Dr. Markus Reihlen, RWTH Aachen
- Claudia Requard, Koelnmesse GmbH, Senior Business Consultant
- Heinovon Schuckmann, Deloitte Consulting GmbH, Partner
- Andrew Shanks, Reed Exhibitions UK, Development Director
- Cliff Wallace, UFI President
- Jochen Witt, Outgoing UFI President
- Paul Woodward, UFI Asia / Pacific Office, Regional Manager
- Michael von Zitzewitz, Messe Frankfurt GmbH, Chairman of the Board of Management
4. Participants of the International Summer University (2006-2008)
- More than 100 exhibition professionals
- From 25 different countries
5. Benefits for the participants
Overview of present market trends
- Understanding the challenges in the global trade fair industry
- Mastering tools for daily processes
- Enriching and expanding the personal business network
- Developing knowledge and management techniques
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